Loyal Fans of Art Bell Pool Resources and Invest in TALKERS Ad Campaign for their Radio Hero. An international group of extremely loyal fans of legendary radio talk show host Art Bell (left) have pooled their financial resources and invested in a major trade publication advertising campaign (see box and banner ads on every page of Talkers.com and the TALKERSemail newsletter) on behalf of their favorite broadcaster. The purpose is to let broadcast radio owners, managers and programmers know that the iconic champion of cosmic consciousness, the paranormal and metaphysical subject matter is back in action doing a nightly (12:00 midnight – 3:00 am ET) online radio program via the Dark Matter Digital Network titled “Midnight in the Desert” – and, most importantly, that it is immediately available for syndication on AM and FM radio stations. Launched this past summer, the show is already carried on more than 35 terrestrial stations across the US and Canada. The group, organized largely through social media, issued the following statement:
Art Bell, the legendary king of late night radio, has always had a unique and surprising relationship with his listeners. For us, it’s personal. A pioneer of interactive radio since the 90s, Art has a long history of connecting directly with his fans in ways few, if any, other radio hosts have. Through Art’s early embrace of internet bulletin boards, IRC chats, and even HAM radio, he created a devoted following. These days, Art is a constant presence to his fans through more modern social networking tools, such as message boards, Facebook, Twitter and YouTube. He has continued to maintain direct contact with his fans even during the years when he wasn’t on the air, whether updating them on family matters or giving them his observations on the world.
That personal touch allowed Bell to retain tens of thousands of hardcore fans years after his retirement from national broadcasting. That listener loyalty was bolstered by such things as Art calling into fan podcasts, or granting an exclusive two hour fan interview, hosted in his home and posted online for all to hear. Ever active on the pages of the various fan message boards, Art has always gone to his fans and interacted directly.
Now Art is back with a new show, “Midnight in the Desert,” and in true Art Bell fashion he’s bringing his loyal fans with him.
The genesis of the show was a true grassroots effort. Through modern social media, Bell connected with his fans and built the new show from the ground up. The fans chose the name of the show, as well as the show’s theme music, a song composed especially for Art Bell by Crystal Gayle. It turns out that she’s a fan, too. Art also recruited his staff from his fan base, most famously his webmaster of many years Keith Rowland, but also his current producer. A fan runs his official YouTube channel, and fans created no less than 10 commercial trailers to promote the upcoming show. A dedicated group of fans even got an advertisement for the show on an electronic billboard in Times Square. Art Bell doesn’t just broadcast, he inspires his fans through his interactivity with them.
That loyalty continues with this ad campaign on Talkers.com. Art’s fans include everyone from housewives to astrophysicists. It was brought to the fans’ attention by one of their members in the broadcasting profession that TALKERS was the most effective place to get the word out to radio stations that Art Bell is back and many tens of thousands of listeners are waiting to hear him on their local radio stations once again. Because, if there’s one thing Art Bell has in common with all of his fans, it’s their shared passion for good radio.
Please watch a special video from Art by clicking here.
TALKERS publisher Michael Harrison states, “In the 25 years that we have been publishing TALKERS, we have never witnessed this type of display of fan loyalty. It is remarkable and tremendously inspirational for all of us who love radio and have a vested interest in the proliferation of the viability of the FM/AM paradigm. Thank you Art Bell for continuing to be a trailblazer and to his very special fan base for showing us that people will certainly care if we simply ‘do our jobs’ the way we are supposed to.” For affiliate information, interested stations should contact Amy Martin at email@example.com. Art Bell is scheduled to be Michael Harrison’s guest on a forthcoming installment of the international PodcastOne hit, “Up Close and Far Out.” Stay tuned for details.