Gregory Conley joined the Heartland Institute in February of 2014 as a research fellow in the areas of tobacco and nicotine policy and regulation. Prior to joining Heartland, Conley served as the volunteer legislative director for the Consumer Advocates for Smoke-free Alternatives Association, the largest consumer group representing the interests of users of smoke-free tobacco and nicotine products. There, he led grassroots efforts aimed at defeating legislation that aimed to make low-risk alternatives to smoking like electronic cigarettes and smokeless tobacco less accessible or affordable. His interest in the field of tobacco harm reduction began after he quit smoking with an e-cigarette in August 2010.
Conley has given testimony before the U.S. Food & Drug Administration, as well as committees in numerous state legislatures. His work has appeared in several outlets, including the New York Post, National Review Online, Reason Online, and Convenience Store Decisions. Conley earned a Juris Doctor and Masters in Business Administration from Rutgers University. In addition to his work with Heartland, Conley is an attorney and an independent legislative consultant and policy analyst with a specialization in health, tax and tobacco issues. He also founded The American Vaping Association, a nonprofit organization that advocates for policies that encourage the sustainability of small businesses in the rapidly growing vaping and electronic cigarette industry.